Eastern purple-coneflower

Echinacea purpurea, the eastern purple coneflower, is a perennial ornamental plant that thrives in full sun with medium water needs. It typically grows 0.6 to 1.2 meters tall and blooms with purple flowers from mid-summer to mid-autumn. This plant prefers loamy soil and is suitable for USDA zones 3-9. It is known for its medicinal properties, attracts pollinators, and is not toxic or evergreen.